Tell us about The Mineraw and how it all began.
Growing up I had troublesome skin with regular breakouts and acne. I’ve never been a fan of chemical-based products & frankly, I couldn’t actually afford them so I started researching, learning and then experimenting with making my own products. Not just briefly, but for years.
Improving as I went, I created myself a skincare routine including mask, scrub, toner and a face oil. As I continued to use these products I started seeing great results with my skin. People started noticing my improving skin and at first family, then friends started asking if I could make them some of my products too, I was delighted to, this is my passion. This passion only grew as they then also started seeing great results! It wasn’t long afterwards that I knew I needed to start doing this full time!
In your journey of diving into the big world of natural skin care, what have you discovered about traditional ingredients that you wish you would have known sooner?
This is a tricky one, I dived into natural skincare at such a young age that I couldn’t have learned some things all that much sooner. However, that is not to say there weren’t lessons learned along the way!
Knowing what I know now, I probably would have warned my younger self to avoid all the DIY I found online and to continue my research first. Most importantly that less is more, just make sure to know what is good for you when looking into natural or chemical products.
What are the top three things we should all look out for when purchasing skin care?
1. Always read the ingredient list on the label of each product.
2. There’s no real need to purchase wet wipes, cleansing wipes,
makeup wipes and all that jazz!
3. Chemical-based fragrances. Avoid them.
What ingredient do you have in your line that people might find most surprising? Do you have any qualities or ingredients that you prioritise in your products?
Surprising? Hmm. One thing we often find that people aren’t aware of is that a mix of the right oils as a Facial Oil even on oily skin can actually be great for your face. I think there is quite a common misconception here that had previously been taught that you shouldn’t use Face Oils, especially with the weather and humidity here. But the right blend can actually do wonders! Hence our best selling product is indeed our facial oil, Glow Serum.
I have very clear qualities and ingredients that I prioritise in The Mineraw products. The first is absolutely always the best quality of ingredients. The next is, only essential ingredients. With all our products I always look to use ingredients for their specific benefits. A lot of thought, time & effort goes into each of our products so that we can proudly state our products have ‘fewer ingredients, superior results.’ Many skincare products have too much filler and not enough ingredients that truly work.
What is your favourite product from your line?
I love them all, but I have to admit there is one I call ‘my baby’, which is the Glow Serum.
What is your current daily skin-care routine and how has it changed since you started The Mineraw?
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